There are several reasons why you should sponsor a women's event, but I'm going to give you 10 reasons why you should sponsor a women's event!
(1) Your target audience is women.
If your target audience is women, then you definitely want to sponsor a women event. Sponsoring a women event puts you in front of you audience in so many different ways such as social media marketing, if they are running Facebook ads. Also, if they have a following, you will be front and center with your target audience.
(2) Increase brand awareness.
Whether you are a new business or a corporation, marketing dollars should be spend on sponsorship to increase your brand. When your corporation sponsors an event, your company name and logo is seen everywhere. Your company name is seen on their social media which are Facebook, Instagram and twitter. The more people see your name, the more they will trust you and trust your brand.
(3) Increase your reach and exposure
Our organization, Women In Power reach upon marketing is huge. We do everything strategic, and depending on which sponsorship level you pick, you will have access to our audience, but also have access to our marketing audience which are women who are small business owners. Last year our reach was well over 100,000 women just for Facebook ads. What makes our reach so valuable is because not only are we reaching the women, but we are re-targeting them inside the Facebook event by posting our sponsor name and logo once a week. Each time we post inside the Facebook event, every person that says that they are interested or even say that they are going to the event, will be notified. This is huge!
(4) Generate Strong Leads
Our events are lead magnets, so anytime we have an event or our annual Women In Power Brunch, the women have to register. Once they register, that is a potential lead for our sponsors because once the event is over, that list is forwarded to certain sponsors. All sponsors are welcome to come to our events, so you will be able to network with the attendees and build those relationships.
(5) Generate a ROI (Return On Investment)
Generating a ROI is important when considering sponsoring an event and depending on your product or service will depend on the amount for your return. You can generate sales before the event and after the event with our marketing strategy. A percentage of our audience will buy from our sponsors.
(6) Reconnect With Customers
Sometimes you have to reconnect with customers if you have not been doing a lot of marketing or branding within the community. It is true about the saying, out of site out of mind. This is why a lot of big corporations are closing down, because they aren't visible.
(7) Community Goodwill
Big corporations should not only support on a national basis, but it looks great when big corporations support within their community. A lot of corporations such as Nike and Bank Of America will support in their local community. Community support will set you apart from other corporations that don't support on a local level.
(8) Business Relationships
Its so important to build relationships and this is why we invite our sponsors out to our events! Events is a great way to find non-competing businesses to collaborate with!
(9) Sales Goals
A sponsorship relationship go two ways, the corporation that is sponsoring will benefit by increasing sales and the person receiving the sponsorship will benefit by receiving a monetary donation that will help pay for the event. The corporation will increase sales and revenue by increasing the brand recognition.
(10) Consumer Perception
In a 2016 survey, the Event Marketing Institute found that 74 percent of consumers are more likely to buy products after exposure to a branded event marketing experience. Use the clout you earn as a sponsor to grow your reputation in your community. (freelogoservices.com)