There are several reasons why you should sponsor a women's event, but I'm going to give you 10 reasons why you should sponsor a women's event!
(1) Your target audience is women.
If your target audience is women, then you definitely want to sponsor a women event. Sponsoring a women event puts you in front of you audience in so many different ways such as social media marketing, if they are running Facebook ads. Also, if they have a following, you will be front and center with your target audience.
(2) Increase brand awareness.
Whether you are a new business or a corporation, marketing dollars should be spend on sponsorship to increase your brand. When your corporation sponsors an event, your company name and logo is seen everywhere. Your company name is seen on their social media which are Facebook, Instagram and twitter. The more people see your name, the more they will trust you and trust your brand.
(3) Increase your reach and exposure
Our organization, Women In Power reach upon marketing is huge. We do everything strategic, and depending on which sponsorship level you pick, you will have access to our audience, but also have access to our marketing audience which are women who are small business owners. Last year our reach was well over 100,000 women just for Facebook ads. What makes our reach so valuable is because not only are we reaching the women, but we are re-targeting them inside the Facebook event by posting our sponsor name and logo once a week. Each time we post inside the Facebook event, every person that says that they are interested or even say that they are going to the event, will be notified. This is huge!